Coveted Sizzle Awards recognize the world's "hottest" tradeshow exhibit promotions
Salt Lake City, June 9, 2008 – Interbank FX (IBFX.com), a worldwide provider of online foreign currency (Forex) trading, today announced that it has been honored by EXHIBITOR magazine with a Sizzle Award, which recognizes a company's ability to produce "results-driven, red-hot promotions in the tradeshow and corporate event industries."
IBFX received the award in the Best Traffic Builder category in recognition of its "ability to conceive and execute highly differentiated event and tradeshow marketing programs." IBFX took home the prize as a result of developing a comprehensive marketing plan targeted specifically toward Forex traders and resulting in significant qualified booth traffic for the company at the 2007 Las Vegas Forex Expo.
"We set out to create an innovate approach to get traders into our booth, and we are thrilled that EXHIBITOR has chosen to recognize us for those creative efforts," said IBFX Marketing Director, Marilyn McDonald. "It's always appreciated to receive a pat on the back for a job well done, particularly from one of the leading event publications in the world."
To drive traffic to the IBFX booth, McDonald conceived an idea of having participants compete against one another via a method they all knew well—trading Forex. The concept was simple: four traders would compete head-to-head for approximately ten minutes; participants would begin with $10,000 in notional equity and the winner of the challenge would be whoever had the highest amount of equity at the end of the allotted time.
The enticement of the competition was two-fold and proved to be extremely effective in drawing tradeshow attendees to IBFX's booth:
- All winners of the competition were awarded with an 8GB iPod® Nano and had their photo taken and placed on the "Winners Board," which was then displayed at the IBFX booth for the duration of the expo as well as at the Home Office of Interbank FX in Salt Lake City.
- All other participants were rewarded with a copy of Marilyn McDonald's book, Forex Simplified.
"Our goal was to create buzz about trading Forex with IBFX and we feel we more than accomplished that—our booth was packed the entire show!" said McDonald. "It's nice to know that all of the blood, sweat and tears we threw into this project materialized into a presentation that was as attractive as the service we offer our customers."
All winners of the 11th annual Sizzle Awards will be featured in the October 2008 issue of EXHIBITOR magazine.
About Interbank FX
Headquartered in Salt Lake City, UT, Interbank FX, LLC (IBFX.com) is a leading provider of online forex trading services, offering individual traders, fund managers and institutional customers proprietary technology and tools to trade spot foreign currency online.
Unlike other retail FX brokers, IBFX has distinguished itself as an industry leader with its proprietary tools and services and focus on customer care. This has led to numerous awards and industry accolades that IBFX has compiled. The recognition includes Best Online FX Provider, Best Foreign Exchange Broker, Best Chairman, Ernst and Young Entrepreneur of the Year, and Inc 500.
Interbank FX serves over 27,000 clients from more than 140 countries and supports trading volume in excess of US$70 billion per month. The company is regulated as a Forex Dealer Member by the National Futures Association and is also registered with the Commodity Futures Trading Commission as a Futures Commission Merchant. Trading in the off-exchange retail foreign currency market is one of the riskiest forms of investing and should only be attempted by experienced traders.